PRIVACY POLICY
PRIVACY & SAFETY
Norene's Lab
A DBA of Allegedly The News Inc
Jacksonville, FL
Last Updated: April 21, 2026
1. OVERVIEW
Norene's Lab ("we," "us," "our"), a DBA of Allegedly The News Inc, is committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains what information we collect, how we use it, how we share it, how we protect it, and your rights regarding your personal data when you visit noreneslab.com, interact with our social media profiles, subscribe to our communications, or make a purchase.
By using our website, submitting information to us, or purchasing from us, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
This Privacy Policy applies to all visitors, users, subscribers, and customers of Norene's Lab across all of our online and offline channels, including our website, email and SMS marketing programs, social media pages, customer service interactions, and any related services.
2. INFORMATION WE COLLECT
A. Information You Provide Directly
When you interact with Norene's Lab, you may provide us with the following categories of personal information:
Full name
Email address
Mobile phone number
Shipping address
Billing address
Payment information (processed securely through third-party processors; we never store full payment card details)
Date of birth (only if voluntarily provided for giveaways or age verification)
Account login credentials
Messages, inquiries, reviews, and feedback you send us
Photos, videos, or user-generated content you submit for reviews or promotions
Survey responses or preferences
Information provided through social media interactions and direct message lead capture flows
B. Information Collected Automatically
When you visit our site, we and our service providers automatically collect certain information, including:
IP address
Browser type and version
Device type, operating system, and unique device identifiers
Geographic location (approximate, based on IP)
Pages visited, time spent on each page, scroll depth, and click behavior
Referring URLs and exit pages
Search terms used on our site
Cookie and tracking technology data (see Section 5)
Information about your interactions with our emails, including opens and clicks
Purchase history and shopping cart activity
C. Information from Third Parties
We may receive information about you from third-party services including:
Social media platforms (Meta/Facebook/Instagram, TikTok, Pinterest) when you interact with our profiles, ads, or lead capture forms
Payment processors for fraud prevention and transaction verification
Marketing and analytics providers who provide aggregated or inferred data
Fulfillment and shipping partners who provide delivery status updates
Public databases and directories for business verification purposes
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
Processing, fulfilling, and shipping your orders
Sending order confirmations, shipping notifications, and delivery updates
Providing customer service and responding to inquiries
Processing returns, refunds, and exchanges
Sending marketing emails and text messages (with your consent)
Personalizing your shopping experience and product recommendations
Running giveaways, raffles, and promotional campaigns
Managing your account and subscription preferences
Improving our website, products, marketing, and customer experience
Analyzing site performance, traffic patterns, and user behavior
Preventing fraud, abuse, and unauthorized access
Conducting targeted advertising on third-party platforms (Meta, TikTok, Google, Pinterest)
Complying with legal obligations, regulatory requirements, tax reporting, and court orders
Enforcing our Terms and Conditions and other policies
We do not sell your personal information to third parties for their marketing purposes. Ever.
4. LEGAL BASIS FOR PROCESSING (GDPR)
If you are located in the European Economic Area, United Kingdom, or other jurisdictions with similar data protection laws, we rely on the following legal bases to process your personal information:
Contract: To fulfill orders, process payments, and provide customer service
Consent: To send marketing communications, use non-essential cookies, and process certain data categories
Legitimate interests: To improve our services, prevent fraud, and conduct analytics
Legal obligation: To comply with tax, accounting, regulatory, and legal requirements
You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
5. COOKIES AND TRACKING TECHNOLOGIES
We and our third-party service providers use cookies, pixels, web beacons, local storage, and similar tracking technologies to:
Remember your shopping cart contents
Recognize you when you return to the site
Analyze site traffic, performance, and user behavior
Deliver personalized advertising across third-party platforms
Measure the effectiveness of our marketing campaigns
Prevent fraud and enhance security
Categories of cookies we use:
Strictly Necessary Cookies: Required for the site to function, including checkout, cart, and account login
Analytics Cookies: Collect information about site usage to help us improve the experience (e.g., Google Analytics)
Marketing and Advertising Cookies: Used to deliver relevant ads and measure campaign performance (e.g., Meta Pixel, TikTok Pixel, Google Ads)
Functional Cookies: Remember your preferences and enhance site functionality
Our website is built on Wix, which may set its own cookies as part of normal platform operation.
You can control cookies through your browser settings, opt out of interest-based advertising through tools like the Digital Advertising Alliance (aboutads.info), Network Advertising Initiative (networkadvertising.org), or the Your Online Choices (youronlinechoices.eu) platform.
Disabling cookies may affect site functionality, including checkout and account features.
We honor Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information under applicable state laws.
6. MARKETING COMMUNICATIONS
A. Email Marketing
By providing your email address through checkout, pop-up forms, giveaways, social media lead capture, or other sign-up methods, you consent to receive marketing emails from Norene's Lab, including promotional offers, product launches, restock alerts, cart reminders, giveaway notifications, and brand updates.
You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting care@noreneslab.com.
Transactional emails related to orders, shipping, and account activity are not considered marketing and cannot be opted out of while orders are active.
B. SMS and Text Message Marketing
See Section 12 (Mobile Terms of Service) for full details on our SMS program, including opt-in, opt-out, and frequency information.
C. Social Media and Paid Advertising
We advertise on Meta (Facebook and Instagram), TikTok, Pinterest, Google, and other platforms. We may use your email address or hashed identifiers to create custom audiences and lookalike audiences for targeted advertising. You can opt out of personalized advertising through your account settings on each platform.
7. HOW WE SHARE YOUR INFORMATION
We may share your personal information with the following categories of third parties, strictly to operate and grow our business:
A. Service Providers
Payment processors (Stripe, PayPal, or similar) for secure payment processing
Email marketing platforms (Klaviyo, Mailchimp, or similar) for email and SMS campaigns
Analytics providers (Google Analytics, Meta Analytics, and similar)
Advertising platforms (Meta, TikTok, Google, Pinterest) for targeted advertising
Customer service tools for managing inquiries and conversations
Fulfillment and shipping partners (specialized fulfillment providers, USPS, UPS, FedEx) to deliver your orders
Website platform (Wix) for hosting and site operation
Review platforms (Trustpilot, Yotpo, or similar) for collecting customer feedback
Business operations tools (accounting, bookkeeping, legal, and compliance)
These providers receive only the information necessary to perform their specific function and are bound by their own privacy and security obligations.
B. Legal and Safety Disclosures
We may disclose your information when required by law or in good faith belief that such action is necessary to:
Comply with legal obligations, court orders, subpoenas, or law enforcement requests
Protect our legal rights, property, or safety
Prevent fraud, abuse, or unauthorized activity
Investigate and respond to security incidents
Enforce our Terms and Conditions or other policies
C. Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity or successor. We will notify you of any such change via email or prominent notice on our site.
D. With Your Consent
We may share your information for other purposes with your explicit consent.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
8. DATA RETENTION
We retain your personal data for as long as necessary to:
Fulfill the purposes described in this Privacy Policy
Comply with legal, tax, accounting, or regulatory obligations
Resolve disputes and enforce our agreements
Maintain business records
Typical retention periods:
Order and transaction records: 7 years (for tax and accounting compliance)
Account information: For the life of your account plus 2 years after account closure
Email marketing data: Until you unsubscribe, plus a reasonable suppression period
SMS marketing data: Until you opt out, plus a reasonable suppression period
Customer service communications: 3 years from last interaction
Analytics and cookie data: Up to 26 months or as set by the applicable tool
You may request deletion of your data at any time (see Section 10).
9. DATA SECURITY
We implement industry-standard administrative, technical, and physical safeguards to protect your personal information, including:
SSL/TLS encryption for data transmission
Secure payment processing through PCI-compliant providers
Access controls and authentication requirements for internal systems
Regular security monitoring and updates
Secure data storage with our website and marketing platform providers
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
In the event of a data breach that compromises your personal information, we will notify affected users in accordance with applicable law.
10. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights regarding your personal information:
Right to access the personal data we hold about you
Right to correct inaccurate or incomplete information
Right to request deletion of your personal data ("right to be forgotten")
Right to restrict or object to certain processing
Right to opt out of marketing communications at any time
Right to data portability (receive a copy of your data in a structured, machine-readable format)
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at care@noreneslab.com with your name, email address, and a description of your request. We will respond within the timeframes required by applicable law (typically 30 to 45 days).
We may need to verify your identity before processing your request to protect your data from unauthorized access.
11. CALIFORNIA RESIDENTS (CCPA AND CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
Right to know what categories of personal information we collect, use, and disclose
Right to request access to specific pieces of personal information we have collected
Right to request deletion of personal information
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of personal information
Right to limit use of sensitive personal information
Right to non-discrimination for exercising your privacy rights
We do not sell your personal information. However, our use of third-party advertising cookies and pixels (e.g., Meta Pixel, TikTok Pixel) may be considered "sharing" under California law. You may opt out of this sharing by adjusting your cookie preferences or emailing care@noreneslab.com.
Categories of personal information collected in the past 12 months: identifiers, customer records, commercial information, internet or electronic network activity, geolocation data, inferences drawn from other personal information.
To submit a CCPA/CPRA request, contact care@noreneslab.com. We may require verification of your identity before processing.
You have the right to designate an authorized agent to make requests on your behalf. Authorized agents must provide written proof of authorization.
12. OTHER STATE PRIVACY RIGHTS
If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or any other state with comprehensive privacy legislation, you may have similar rights to those described in Section 11, including the right to access, delete, correct, opt out of targeted advertising, and appeal denied requests.
To exercise these rights or submit an appeal, contact care@noreneslab.com.
13. MOBILE TERMS OF SERVICE
The Norene's Lab mobile message service (the "Service") is operated by Norene's Lab ("Norene's Lab," "we," "us"). Your use of the Service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Norene's Lab's SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Norene's Lab through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology.
Service-related messages may include updates, alerts, and information (e.g., order updates, shipping confirmations, account alerts). Promotional messages may include promotions, specials, discount codes, restock alerts, cart reminders, and other marketing offers.
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Norene's Lab. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt out of the Service at any time. Text the single keyword command STOP to +18445425558 or click the unsubscribe link (where available) in any text message to cancel. You will receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device unless initiated by you. If you have subscribed to other Norene's Lab mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18445425558 or email care@noreneslab.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
Your mobile phone number and SMS data are not sold, rented, or shared with third parties for their marketing purposes. Data is shared only with our SMS service providers as necessary to deliver text messages.
SMS marketing is conducted in compliance with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable state regulations.
14. CHILDREN'S PRIVACY
Norene's Lab does not knowingly collect personal information from children under 13 years of age in compliance with the Children's Online Privacy Protection Act (COPPA). Our site and products are intended for adults 18 years of age or older.
If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will delete that information promptly.
If you believe a child has provided us with personal information, please contact care@noreneslab.com and we will delete it promptly.
15. INTERNATIONAL USERS
Norene's Lab is based in the United States and our services are primarily directed at US residents. If you access our site from outside the United States, your information will be transferred to, stored in, and processed in the United States, which may have different data protection laws than your country of residence.
By using our site and providing us with your personal information, you consent to this transfer.
We currently ship only within the United States.
16. THIRD-PARTY LINKS
Our site may contain links to third-party websites, including affiliate links, social media profiles, and partner sites. These third-party sites have their own privacy policies and practices, and we are not responsible for the content, privacy practices, or terms of those sites.
We encourage you to review the privacy policies of any third-party site you visit before providing personal information.
17. DO NOT TRACK
Some browsers have a "Do Not Track" (DNT) feature that signals websites not to track you. Because there is no industry-standard interpretation of DNT signals, our site does not currently respond to DNT browser signals. However, we do honor Global Privacy Control (GPC) signals as described in Section 5.
18. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. Changes will be posted on this page with an updated "Last Updated" date.
Material changes will be communicated to you through email notification or prominent notice on the site at least 30 days before the changes take effect, where required by law.
Continued use of our site after changes are posted constitutes your acceptance of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed of any updates.
19. CONTACT INFORMATION
For privacy questions, requests, concerns, or to exercise your rights, contact us at:
Customer Support and Privacy Requests
📧 care@noreneslab.com
Business Inquiries
📧 info@noreneslab.com
Mailing Address
PO Box 26774
Jacksonville, FL 32226
Business Phone
📞 (904) 206-8999
Website
🌐 noreneslab.com
Legal Entity
Allegedly The News Inc (DBA Norene's Lab)
We take your privacy seriously and will respond to your requests as quickly as possible, typically within 30 to 45 days.